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Friday, February 24, 2012

Cheerios: Inspire a Life Long Love of Reading


This image is currently on the back of the Cheerios cereal box. Three reasons why I love everything about this image:

1. (And most important) There's a book, NOT A TOY, in every box of cereal!

2. The initiative General Mills took in re-starting the push for 'reading for pleasure'.

3. General Mills has donated $3.8 million to First Books, an organization that provides books to kids.

BONUS: The books are written in both English and Spanish


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