This image is currently on the back of the Cheerios cereal box. Three reasons why I love everything about this image:
1. (And most important) There's a book, NOT A TOY, in every box of cereal!
2. The initiative General Mills took in re-starting the push for 'reading for pleasure'.
3. General Mills has donated $3.8 million to First Books, an organization that provides books to kids.
BONUS: The books are written in both English and Spanish